



So, here's the assignment I'm handing in on friday. We were given a period in design, and had to design a logo and wordmark for a shoe company called "shoo" in said period. I was given bauhaus. As i was designing it, the only challenge I had was trying not to make it look incredibly 80's oddly enough. I chose a prada patent leather oxford platform bootie as the shoe to incorporate in the logo. It's a modern reappropriation of a classic shoe (oxford), so I thought that would suit the assignment. Not to mention they're so hot right now.
Three things define bauhaus to me; heavy rules, vertical axis, and sans serif type.. not to mention all things geometric. I incorporated two out of the three in my design, leaving out the heavy rule. I didn't feel it suited a woman's shoe company. I initially had a rule over the two o's in shoo, but opted for the circles instead. I used futura medium as my typeface. Obviously.
I'm relatively happy with the outcome of my assignment, it's not to my taste per say, but given the assignment it works.
Oh, it also had to be in grayscale.